Data Protection

How We Collect Your Personal Data

We may collect personal data directly from you or other third-party companies who have obtained your consent or have another legal right to share such personal with us (including advertising platforms and partners and data aggregators who have obtained). This may include attributes about you and your interests, as well as other games and services you use, demographic and general location information. We will use your personal data as described in this Privacy Policy.

Personal Data Collected Directly from You

We process your personal data in order to provide the Services by downloading, accessing and/or playing our games or using our other Services. Most of this data comes directly from you or your device, such as your unique device ID (persistent/non-persistent), your device operating system, version, model, CPU, amount of RAM and disk space, hardware type, Identifier For Advertising (IDFA), advertising ID, the version of your operating system ("OS"), your device name, game center ID, and your location based on your Internet Protocol ("IP"). We use this data to provide our games and Services to you, including for the purposes of optimization, customizing and in-game offers and verifying purchases. We may also use it for the other purposes set out in this Privacy Policy.

Depending on which of our services you interact with we may collect and process the following types of information:

details about how you use and interact with our games, advertising and other Services (for example, information about how and when you play our games or visit our website(s), what device you use to access our games and Services or details regarding profile visits; your interactions with us on our social media channels. The personal data that we collect when you play our games will be anonymous, but we will collect device level identifiers and other information associated with those identifiers including

the type of device(s) you are using to play our games or access our Services, identifiers such as IP address, device identifiers, ad identifiers, and the country or region that you are playing in; and how you play our games and interact with our websites (such as level start, level end, session start, booster use, spending, rewards, your progress through the games, session time and duration, number of attempts at each level and purchases made).

We use your personal data to enable us to provide our websites, advertising and other Services to you and to optimize all of them so that we can make them the best they can be for you and all our players. This will include use and analysis of aggregated data to make sure that our websites work properly on all devices and are as enjoyable as they can be for all our players.

Customer Services
We use your personal data, including data that you provide directly to us in communications, to provide you with support through our customer service channels when you need it. We may also use it to contact you, for example as part of customer service or to send you updates about our games and Services. Finally, we will use your data to manage your account and relationship with us and improve your experience when you use our Services.

User Reviews
From time to time, you may share your comments about our games and provide certain information that may include personal data. All personal data collected from your participation in such reviews is provided by you voluntarily. We may use such personal data to improve our products, websites and/or Services and in any manner consistent with the policies provided herein.

Analytics and Research
We use analytics tools, which may include third party analytics tools, to collect information about how you play our games or use our Services. Those tools may use cookies or other similar tracking technologies. We may use your data to carry out research, surveys.

Purposes for Processing of Your Personal Data

We collect and use your personal data for the following purposes:

Marketing

We and our third-party partners use personal data collected about you to send you marketing communications about our mobile applications and related Services based on your interests. For example, we may serve ads within our Services or place ads on third party websites and apps.

We may use the information that we hold about you to promote our services in a number of ways. This might include:

What information do we use for marketing?

We use information about you to try to make sure you only see marketing from us that might be of interest to you. This includes using information that we may have about you, such as:

Ad identifiers, Software Development Kits and Similar Technologies

To provide our games, Websites and interest-based advertising, we use ad identifiers, software development kits and similar technologies. This section describes our use of these technologies.

Ad identifiers and similar technologies are used by us to provide our Services to you and in order to collect data from your device. These technologies allow us and our third-party advertising partners to:

How to opt out from interest-based advertising on your device and Facebook

Opting out of interest-based advertising at a device level: You can choose to prevent your device's ad identifier being used for interest-based advertising, or you can reset your device's ad identifier, by changing the settings of your device. Settings vary from device to device but you will usually find the ad identifier settings under "privacy" or "ads" in your device's settings.

Opting out of Facebook advertising: To update your advertising preferences with Facebook, you will need to log in to your account on Facebook and update your settings there.

Contact Us

To communicate with us and/or use your rights specified under this Privacy Policy please contact us at